Brandprint Summit
Employee to Entrepreneur
Hey hey! I’m so excited to team up with you to pull of something that’s going to be absolutely incredible.
The Brandprint Summit is a 4-day event that will help corporate dropouts.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question I didn’t answer, email me at hello@jbannisterbranding.com or ask over in the Facebook Group
As a speaker, you'll also get free access to the Platinum All Access Pass
Quick Access Links
How it'll all work
Let’s do a quick rundown of how the whole thing will work.
The event will run from August 25th-28th with 7-9 pre-recorded presentations running each day. These presentations will include 30-40 minutes of content (with up to a 3-5-minute pitch), a worksheet that follows along with or complements the presentation, and a live chat.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so pants are optional.😉
Along with the live presentations, there will be a Facebook Group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The additional Facebook live is not required. But In my experience as a seasoned summit attendee, the audience tends to love and appreciate this!
Leading up to the summit, we’ll have four-six weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! I'll even have a suggested posting/sending schedule for you to make promo easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting our gold and platinum All Access Passes. This includes lifetime access to all presentations for the replays, work sheets and the items in the Brandprint Summit Shoppe. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!
Introduce the purpose of this section.
1. Basic Information
The first thing I’ll need is some very basic information from you so I can finish up our registration page and Speakers page.
This information includes things like:
- Name
- Title
- Bio
- Square headshot
If you haven't completed your basic registration, or uploaded your summit shop link and image, click here to complete it now.
2. Presentation Recording Slot Scheduled
The next thing I’ll need is for you to schedule your presentation slot! Click here to see the list of times that are available and to schedule yours. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
3. Presentation
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees. During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation.
Next up is your presentation! This is a 30-40 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- Slides
- No slides (just your gorgeous/handsome face)
- A mixture of the two
Although I would strongly suggest slides as they help keep you and your viewers on track.
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to over-complicate it
- Teaching section
- Specific action steps (with the goal of simplifying their existing process)
- Up to a 3 minute pitch
- Include questions for attendees to answer in the chat box throughout to boost engagement
Find a PDF download with all this info here.
4. Worksheet
Along with each presentation will be a worksheet which can double as your freebie. There are a few reasons behind this:
- They encourage people to take action, which increases value
- It’s an easy way for viewers to take notes
- You' ll be able to capture the email addresses of people interested in your topic
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
Like I said, this process is meant to be as easy as possible so you have a couple options. You can either:
- Create the worksheet yourself from scratch, using your own branding. With this option, you’re free to reuse it in the future however you’d like.
- Use our template as a guide to creating one. Click here to access our template
5. Summit Shoppe/ Platinum All Access Pass (PAAP) Contribution
The Summit Shoppe and All Access Passes will be a huge addition to the presentations we’re running. To make it even more valuable, I’ll ask each of you to provide one resource to add. This includes things like:
- eBooks
- Workbooks
- Courses (big or small)
- 1-month memberships
- Freebies
Note: I expect this to convert well so I do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 30% affiliate commission on the PAAP sales, rather than 20%.
Information for these resources is due on July 31st. You'll receive a questionnaire to fill out closer to that time to make passing the information to me nice and simple.
6. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, everyone is encouraged to share on social media and to email their lists during the promotion period, starting on July 25th
You’ll want to share using your affiliate link (which you can set up here) so you can get in on the 20% commission that will come from any All Access Pass sales (30% if you've contributed a premium bonus).
You’ll find swipe copy and graphics in the Resource Vault below.
7. Live Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax for the most part!
All I ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
Affiliate Details
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why I’ve set up an affiliate program for the All Access Passes (AAPs) where you’ll receive a commission on all sales from traffic you refer to the event. Payouts will be made by September 28th, 2020.
The commission structure is as follows:
- 20% for all speakers from Gold AAPs
- 30% for all speakers who include a premium bonus for PAAPs
The pricing structure will be:
- A fast action bonus price of $67 for Gold AAP's for 15 minutes after initial registration
- A fast action bonus price of $107 for Platinum AAP's for 15 minutes after initial registration
- Early bird pricing of $97 for Gold AAPs
- Early bird pricing of $197 for Platinum AAPs
- Regular pricing of $197 for Gold AAPs
- Regular pricing of $297 for Platinum AAPs
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you can create or look up here.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources I promised to make your life as easy as possible.
In this folder you’ll find the following resources:
- Summit branding information (in case you'd like to show off that you've been featured on your website)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
View the resources here.
And in case you don't want to dig through a folder, here are direct links:
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Join the speaker Facebook group
- Provide your basic information once the link comes through
- Schedule your presentation slot
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like me, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation slot scheduled: As soon as possible
- Presentation and own branded worksheet July 31st, 2020
- PAAP contribution information July 31st, 2020
- Promotion period: July 25th- August 28th
- Summit dates: August 25th-28th, 2020
- Power Pack cart closes September 4th, 2020
- Affiliate payouts: by September 28th, 2020
Something I missed? Email me at hello@jbannisterbranding.com or pop into the Facebook group!